Attractive TV clip promotes exceptional quality of this product under the promo slogan “It blows you over”, and two young protagonists denote that Mc Cracker is above all meant for younger population. Modern production emphasizes new, contemporary style of the company which continues to connect sixty-year-tradition and modern identity. Two versions of the clip will be broadcasted intensively during the next three months on the most watched TV stations, as well as on local televisions. TV campaign is followed by advertising in printed media, on billboards, and the radio campaign will start soon as well. Mc Cracker is also being promoted directly in all big sales objects followed by attractive presents for the consumers.