Advancement of the business is the goal of every merchant, and techniques to be used in order to fulfil the goal can be learned very easily. However, in the conduct of the techniques some merchants are far more successful then the others, above all because they implement them continuously and coherently. When it comes to advancement of the business, it is necessary to pay attention to details, but also to take care not to lose the focus on the large things.

For the purpose of supporting placement of a new product on the market, of the cracker Mc Cracker, Fidelinka started an intensive media campaign.

Agency: ICPS,
Client: Fidelinka,
Brand: Mc Cracker,
Media: TV, press, outdoor,
Duration: 22 seconds

This year, a shift forward in regard to sanitary validity has been noted. During the year 2007, inspection control will be faster, stricter, and more efficient.