Bulgaria, Romania, Serbia and Montenegro are among those countries in which distribution of fliers from commercial chains is substantially lower than in Slovakia, Czech Republic, Ukraine and Croatia.
Analysis of the information in Serbia shows that for three years (2003-2006) there wasn't a noticeable growth in the number of people who receive commercial fliers, but in 2006 there was a substantial expansion in this type of promotion – a larger number of buyers who receive this material and at the same time read it (20%).
Fliers reach 42% of city residents and just 20% of residents in rural areas.
In the cities there is also a larger percentage of those who actually read the fliers (26% in cities compared to 11.4% in rural areas),  as well as a tendency for people buy goods more often when there is a special deal advertised in promotional fliers.