One of the relevant ways of communication between the store and the buyer are fliers which should turn buyers’ attention to products certain chain offers. Big chains want to, with the help of fliers as well, influence consumer’s choice of place for shopping. In Central and Eastern Europe, according to flier distribution efficiency, Slovakia takes the leading position, where 96 percent of population gets this kind of material. It is followed by Czech Republic, Slovenia, and Ukraine, and Croatia is high ranked since in these countries 86-91 percent of population gets fliers to their home address. Bulgaria, Romania, Serbia, and Montenegro are countries where trade chains flier distribution considerably falls behind mentioned countries…