Croatia is the only country in the South-Eastern Europe where the dominant brand on the chocolate market is not Milka but Kras product Dorina. “In BiH, we are treated as domestic producer because of our Mira Kras section in Prijedor, because there was no discontinuity in offer on that market, and Kras sees it as a domestic market. We were always present in Slovenia so that there any considerable break-through is not possible, since the market is already divided. For us, Serbia represents challenge because of its size and affinity towards tastes we offer, and a large number of potential consumers still have the habit of buying our products. When it comes to Macedonia, our whish is to make it a springboard for placing our products on markets in Greece and Albania, while Bulgaria is also a challenge, but not as big as Serbia”, says for the Market, beside other things, Nadan Vidosevic, president of the management of Kras…