“Connecting with Banat represents strengthening of domestic confectionary industry and realization of Bambi’s all plans and potentials. Through joining with Stark, almost half of overall confectionary products production in Serbia would be covered, as well as more than third of overall confectionary consumption”, says for the Market magazine Miroslav Miletic, Director General of Bambi-Banat Ltd Concern.

What are Bambi-Banat Concern’s plans for this and next year?
Our final goal is that this year we record 20 percent increase in regard to year 2006. We plan production of about 28.000 tons of confectionary products, 20 million euros of export and around 75 million euros of overall income. For the first four months we have already realized this ambitious plan in considerable degree, so that I have no doubts that we will fulfil it.

Were tradition and quality basis for Bambi brand Plazma to become favourite and best Serbian product?
Tradition represents reflection of somebody’s constant quality. In our company we have not changed already existing high-quality goods, but have improved them all the time. In Serbia, Plazma, what can also be seen in researches we have done, has become synonymous for the cookie. Part of our strategy is connected to usage of this brand for promotion of other products. I hope we will manage to maintain this quality… This year we will become “house of brands”.