How much chips market has developed in Serbia during last several years shows the data that until some ten years ago in our country existed only one producer of this sort of snack which placed only one taste and shape of chips in one standard 50 gram packaging.
During last ten years all the relevant confectionary producers started their own chips production, new producers emerged out of which some, such as Marbo Product, for example, have taken considerable part of the market, and the market competition joined even small producers with their goods.
Researches show that consumers in Serbia when buying chips mostly opt for domestic producers, although we have a very good offer of foreign chips. Domestic producers’ advantage is also the price, that is, good quality-price relation of this sort of the product…