Franchise accompanying to the CBA system does not imply some entry expenses or monthly compensations… Accompanying retail object exhausts all the member advantages for free.
CBA Trading as the Serbian national chain of associated trading was established in May 2004 for the purpose of advancement, strengthening and survival of the domestic trade. This alliance owns ten large merchants which in the context of the CBA system represent regional distribution-logistic centres. Each of the regional centres has its own retail objects, and beside this, it has the chance to use franchise accompanying of independent merchants which thus become part of the system. This way, today, two and a half years since the accompanying started, beside 131 shops owned by the regional centres which cover the whole territory of the country, more than 430 franchise accompanied retail objects does the business.
“Considerably bigger profitability of the franchise accompanied merchants is by all means the main advantage gained by entering the system, and that is also very soon proved,” says Ljiljana Stankovic M.A., CBA marketing director, and explains the basic procedure which is necessary to realize in order to join this franchise system:
“Owner of a retail object, or more of them, joins Serbian national chain of associated trading through signing the franchise contract with one of ten regional CBA centres, depending on its territorial positioning. Criteria for signing the franchise contract relate to size and location of the retail object, its equipment, liquidity, and the like. Management of each regional centre evaluates its future franchise accompanied member. Until now, they have mostly been recruited from the biggest and most orderly buyers in the gross trading of the centres.”