Originating from Simpo, regarding the number of shops, SI Market today represents the second chain in Serbia. However, while they wait for near privatization, in the company they say that they remember better days. For the most of the buyers, first association on the notion of company from Vranje was, and partly is still today – furniture. However, Simpo has during the last decade, beside its primary activity, been developing other forms of business. Independently, but also in cooperation with the others, several companies from the scope of food industry (Vlasina, Simka, Kondiva, Simpek…) have been established, several small companies in the scope of agro-industry, as well as the detergent factory Simhem. In such a business swing, in the year 1997 Simpo has taken over retail objects of then languished concern Vema, whose business was trading of food products. This is when the story about SI Market begins. But, until formal creation of SI Market distribution chain several more years were needed to pass and Simpo had to make two more similar business moves.