“I believe that over the next few years, in southeastern Europe, it will be very difficult for anyone to take the leader position and dominate the region.  On the other hand, the larger marketing focus will transform some of the players into important leaders in the time to come,”

The position of products is arranged by contract down to the smallest detail, literally down to the centimeter, and everything at that level has a price. However, not even the most detailed contracts can prevent problems from arising with the positioning of products.

The exposition, called “Meet with Buyers”, which was organized for the beginning of September by the SIEPA at the EXPO XXI Center had the goal of bringing a larger number of domestic firms in direct contact with multi-national companies so that they might get the chance to form an exclusive supply contract.

The Minister of Agriculture, Slobodan Milosavljević, emphasized that trade margins for certain agricultural food products are too high, especially for bread, meat and milk, which as a result push the price of these products up.