“I believe that over the next few years, in southeastern Europe, it will be very difficult for anyone to take the leader position and dominate the region.  On the other hand, the larger marketing focus will transform some of the players into important leaders in the time to come,” says Ivan Gadže adding, “Transition from the distribution phase to the marketing phase has unfolded over 20 years in some western European countries and in others even slower.  In the countries of the region that time is expected to be substantially shorter. The speed of market development in the region depends on internationalization of operations onto a single market and the activeness of domestic companies. Speed has good and bad sides.”